Privacy Policy

1. Introduction

Welcome to Farms100 Lightning – Fast Land Upgrades (“Farms100”, “we”, “us”, or “our”). We respect your privacy and are committed to protecting the personal information you share with us when you use our mobile application and related services (collectively, the “Service”).

This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the choices you have. By downloading, installing, or using Farms100, you agree to the practices described in this policy.

2. Information We Collect

We collect information in the following categories:

2.1 Information You Provide

• Account details such as username, email address, or sign-in credentials when you create an account or link a third-party login (Apple, Google).
• Profile information you choose to add (display name, avatar, farm name).
• Communications you send to us (support requests, feedback, survey responses).
• Purchase information related to in-app transactions (processed by Apple or Google; we do not store full payment card details).

2.2 Information Collected Automatically

• Device information: device model, operating system version, unique device identifiers, language settings.
• Usage data: features used, session duration, progress milestones, crash logs, and performance metrics.
• Approximate location derived from IP address (country or region level) for analytics and content localization.
• Advertising identifiers (IDFA / GAID) where permitted and subject to your device settings.

2.3 Information from Third Parties

If you sign in with a third-party service, we may receive basic profile information (name, email, profile picture) according to the permissions you grant. We may also receive analytics or attribution data from advertising and measurement partners.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Service, including cloud save, progress sync, and multiplayer features.
• Process in-app purchases and deliver related content or benefits.
• Personalize your experience (suggested upgrades, seasonal events, recommendations).
• Analyze usage patterns to improve performance, balance gameplay, and fix bugs.
• Communicate with you about updates, support, and important service notices.
• Detect, prevent, and address fraud, abuse, or security issues.
• Comply with legal obligations and enforce our terms.
• With your consent, deliver relevant advertising and measure its effectiveness.

4. Sharing of Information

We do not sell your personal information. We may share information in these limited circumstances:

• Service providers who assist us with hosting, analytics, customer support, crash reporting, and payment processing (bound by confidentiality obligations).
• Advertising partners when you have not opted out of personalized ads, using advertising identifiers and limited usage data.
• Legal requirements if we are required to disclose information by law, regulation, legal process, or governmental request.
• Business transfers in connection with a merger, acquisition, or sale of assets, where information may be transferred as part of the transaction.
• With your consent or at your direction (for example, when you share a farm design publicly).

5. Data Retention

We retain personal information for as long as your account is active or as needed to provide the Service. We may also retain certain information for legitimate business purposes (such as security, fraud prevention, and legal compliance) or as required by applicable law. When data is no longer needed, we delete or anonymize it.

6. Your Rights and Choices

Depending on your location, you may have rights regarding your personal information, including:

• Accessing the personal data we hold about you.
• Requesting correction of inaccurate data.
• Requesting deletion of your data (subject to legal retention requirements).
• Objecting to or restricting certain processing.
• Withdrawing consent where processing is based on consent.
• Requesting data portability.

You can manage advertising preferences through your device settings (Limit Ad Tracking / Opt out of Ads Personalization). You may also delete your account or request data deletion by contacting us at the address below.

7. Children’s Privacy

Farms100 is rated for ages 4 and up and is not directed at children under 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take steps to delete it promptly. Parents or guardians who believe their child has provided personal information may contact us to request removal.

8. Security

We implement reasonable technical and organizational measures designed to protect your information against unauthorized access, loss, or alteration. However, no method of transmission over the internet or electronic storage is completely secure. We encourage you to use a strong password and keep your account credentials confidential.

9. International Transfers

Your information may be processed and stored in countries other than your own. When we transfer data internationally, we use appropriate safeguards consistent with applicable law (such as standard contractual clauses) to protect your information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you through the Service or by other reasonable means and update the “Last updated” date. Continued use of the Service after changes become effective constitutes acceptance of the revised policy.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at: